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Logos, colors, typography and the facts you need to write about Data Vallis.

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About Data Vallis

Short description

Data Vallis is a Web3 development company from Maribor, Slovenia, building smart contracts, dApps and decentralized infrastructure for clients and for products of its own.

Long description

Data Vallis (DATA VALLIS d.o.o.) is a Web3 development company based in Maribor, Slovenia. For more than a decade the team has been turning complex ideas into working software, and today it focuses on smart contracts, decentralized applications and the infrastructure behind them. Besides client work, Data Vallis designs, launches and runs its own Web3 products: CHERR.IO, a transparent donation platform built on Polygon; PollinationX, a decentralized storage infrastructure layer; W3XShare, encrypted file sharing between wallets; and the PX dApp, a self-custodial decentralized cloud drive.

Company
DATA VALLIS d.o.o.
Headquarters
Maribor, Slovenia
Founder
David Tacer - LinkedIn · X @TacerDavid
Focus
Web3 development - smart contracts, dApps, decentralized infrastructure
Own products
CHERR.IO, PollinationX, W3XShare, PX dApp
Website
datavallis.com
Social
LinkedIn · X @DataVallis
Press contact
info@datavallis.com

Logo

The logo combines the icon - data blocks rising like the hills of a valley, in the shape of Slovenia - with the DATA VALLIS logotype and the tagline Dream · Desire · Develop. Use the files below and never redraw or rebuild the logo.

Data Vallis logo
Primary logo · the default version, for black and dark backgrounds
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Variations

Data Vallis Horizontal · white
Horizontal · white
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One-color version for dark photos, videos and dark partner pages.

Data Vallis Horizontal · black
Horizontal · black
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For white documents, print and partner logo walls on light backgrounds.

Data Vallis Horizontal · color on black
Horizontal · color on black
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Keeps the full brand colors on light or busy backgrounds.

Data Vallis Without tagline · color
Without tagline · color
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For small sizes, website headers and tight horizontal spaces.

Data Vallis Without tagline · white
Without tagline · white
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Small one-color use on dark backgrounds, e.g. video overlays.

Data Vallis Without tagline · black
Without tagline · black
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Small one-color use on light backgrounds, e.g. footers of documents.

Data Vallis Stacked · color
Stacked · color
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For square and vertical formats: posters, roll-ups, social posts.

Data Vallis Stacked · white
Stacked · white
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Square formats on dark photos and one-color printing.

Data Vallis Stacked · black
Stacked · black
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Square formats on light backgrounds, stamps and engraving.

Data Vallis Stacked · color on black
Stacked · color on black
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Square color badge for light backgrounds, e.g. sponsor boards.

Data Vallis Icon · color
Icon · color
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When the name is already visible nearby, or as a graphic accent.

Data Vallis Icon · white
Icon · white
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Watermarks and small one-color marks on dark backgrounds.

Data Vallis Icon · black
Icon · black
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Watermarks and small one-color marks on light backgrounds.

Data Vallis Icon · color on black
Icon · color on black
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Compact color mark for light backgrounds.

Data Vallis App / avatar icon
App / avatar icon
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Social media profile pictures, app icons and favicons.

Which version to use

  • Color - the default, on black or very dark backgrounds.
  • Color on black - when the background is light or busy (documents, partner pages).
  • White / black - one-color printing, engraving, photos and partner logo walls.
  • Without tagline - small sizes and tight horizontal spaces.
  • Stacked - square or vertical formats.
  • Icon / app icon - favicon, social avatars, app icons.

Clear space & minimum size

xx
  • Keep free space of at least x around the logo - x is the size of one square of the icon.
  • Horizontal logo: at least 120 px / 30 mm wide.
  • Below 160 px / 40 mm use the version without tagline.
  • Icon: at least 24 px / 6 mm.

Please don't

  • stretch, squeeze or rotate the logo
  • change the colors or swap DATA and VALLIS colors
  • move, remove or add squares to the icon
  • add shadows, outlines, gradients or other effects
  • place the color logo on light or busy backgrounds
  • retype the logotype in another font

Usage examples

How the logo variations work in real life. Pick the version by the background and the space you have - the examples show the most common cases.

Data Vallis
We build Web3 products.
Website & faviconLogo without tagline in the header, app icon as the favicon.
Data Vallis@DataVallis
Social profilesApp icon as the profile picture, primary logo on the banner.
Name SurnameRoleinfo@datavallis.com
Business cardsColor logo on the black front, black icon on the white back.
Smart contracts, dApps & infrastructure
PresentationsBlack slides, Matchbook titles, small logo without tagline in the corner.
Partners
Partner & sponsor wallsOn light backgrounds use the black logo, so it sits evenly with other logos.
Documents & offersBlack logo on white paper, or color on black for a cover page.
Posters & roll-upsStacked logo for vertical formats, the valley at the bottom.

Colors

Black is our canvas. Green and emerald carry the brand, yellow and sand appear mainly in the logotype. Use accents sparingly, so they stand out.

Vallis Green
HEX #84D860 RGB 132, 216, 96CMYK 39, 0, 56, 15
Primary accent - links, highlights, active states
Emerald
HEX #1DB682 RGB 29, 182, 130CMYK 84, 0, 29, 29
Secondary accent - icon, code highlights
Data Yellow
HEX #FEEF2F RGB 254, 239, 47CMYK 0, 6, 81, 0
"DATA" in the logotype, small highlights
Sand
HEX #C3AC86 RGB 195, 172, 134CMYK 0, 12, 31, 24
"VALLIS" in the logotype
Black
HEX #000000 RGB 0, 0, 0CMYK 0, 0, 0, 100
Main background
White
HEX #FFFFFF RGB 255, 255, 255CMYK 0, 0, 0, 0
Text on dark

CMYK values are approximations - ask your printer for a proof.

Typography

Aa
Matchbook

Display font for big titles and section headlines. Tall, condensed and set large.

Explore our data valley
Aa
Proxima Nova

Body text, navigation and UI. Generous letter spacing, uppercase for labels.

SMART CONTRACTS · DAPPS · INFRASTRUCTURE
Aa
Space Mono

Accents with a developer feel - code snippets, data and small details.

{ "status": "VALID" }

Fonts are licensed separately and are not part of the media kit. Space Mono is free on Google Fonts.

Visual language & voice

  • The valley - the wireframe landscape is our signature visual. Use it full-width, at the bottom, on black.
  • Outlined titles - big, outlined Matchbook words as decorative section labels.
  • Lots of black space - few elements, large type, thin white lines as dividers.
valley

How we sound

  • Playful headline, precise body. “Not to brag, but we know a lot about this stuff” - followed by clear, concrete facts.
  • Plain words over buzzwords. Say what we build and why it matters.
  • Confident, never arrogant. We show our own products instead of big promises.
Need something that isn't here?
info@datavallis.com
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